.art It's instinctive. It's natural. It makes sense.

.art is an affordable, mass market unrestricted domain extension that brings choice, accessibility, and innovation to everyone on the internet. As a short, flexible, and memorable extension, .art can be used by anyone for any purpose. 1 million .art domains are expected to be registered in the first year, with growth to 10 million registrants in five years.

To prepare for high-volume distribution of the next generation of domain names, .art has taken a proactive marketing approach leading up to its launch on March 20th. Backed by a multi-million dollar ad campaign, .art has developed in-depth analyses and strategies in order to support its registrar partners and effectively pursue individuals and businesses in every industry.

In March 2014, .art will launch globally at a competitive price point in order to reflect its mission of increasing accessibility and affordability on the internet. We end the alphabet with XYZ – we end a domain name the same way.

.art is bold, fresh choice for users who crave creativity and versatility in a domain name. It's short and memorable without the limitations of a label or language barrier – so users can focus on connecting with their audience anywhere in the world.

.art is led by Founder and entrepreneur Daniel Negari and a veteran industry team of investors, developers and designers. NiceNIC.NET is proud of its longstanding partnership as the registry service provider for .art.