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.tel is a generic top-level domain (gTLD) that allows you to store, publish and update online all your contact information and keywords under your unique domain name, without the need for a website. .tel is different from other domain extensions in that a traditional domain extension map domain names to websites. .tel has a very different purpose in that it maps domain names to contact information and keywords stored direct in the DNS which enables companies to use the DNS as a data storage. What this could mean for your company is that it will allow you to create a fully interactive and live communications hub that will control where and how customers communicate with you. .tel also allows you to publish multilingual keywords that are specific to each department and location within your company. Because these keywords are indexed by search engines, this will help improve your optimization and the online presence of your business.