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The importance of professional email communication
Professional email is an essential tool for businesses, providing several benefits that can have a big impact on their performance. For starters, it helps you get a foot in the door by generating interest in your products and services. Keeping consumers informed via professional email fosters trust and connections while also efficiently reaching mobile users. This style of communication attracts more website visitors while conserving time and assuring a steady flow of information.
Furthermore, by maintaining client engagement, professional email creates leads, develops insightful feedback and promotes repeat business. It offers the perfect setting for storytelling, which strengthens relationships with suppliers and raises brand recognition. All things considered, sending out professional emails enhances customer communications and helps businesses expand and establish a stronger online presence.
In contrast, casual or badly written emails may be seen as unprofessional or end up in spam folders, jeopardizing credibility and efficiency.
What makes your emails look professional
When you go through your inbox, it’s easy to tell the professional looking emails from spam or personal messages. But what are the specific elements that make professional emails stand out?
A professional email address stands out from other usernames in your inbox. They’re easy to identify because they use a custom domain (instead of a personal Gmail account) and they follow familiar formats.
Examples of professional-looking emails include [email protected] and [email protected].
An email signature
The content of a professional looking email matters too. Most professionals have an email signature at the bottom of their message, including their company name, job title and contact information. Many businesses include branding in their signature, such as a logo.
Using familiar fonts
You can guess whether or not an email is professional before reading the content. Professional emails use standard fonts (and font sizes) that are easy to read.
Most businesses stick with black text for email content. Challenging to-read fonts and wild colors often signal spam or phishing scams.
A mobile-friendly design
More people are using mobile devices to read and send emails. In fact, 46% of all email opens happen on mobile. Mobile responsive email design is a customer expectation now.
If your email promotion or newsletter isn’t mobile-optimized, you can damage your business’s credibility. However, this criteria mainly applies to HTML emails. Plain-text emails automatically adjust to mobile screens.
Although several factors go into creating a professional email, let’s focus on the basics — creating a professional looking email address.
How to create a professional looking email
Now that you know what makes a professional looking email, it’s time to set up your business email.
Typically, you should set up your business email when you register your domain and start building your website.
However, if you already have a website but still use personal emails, you can always create professional email addresses after building your website.
Why choose NiceNIC.NET for professional email?
Inspire confidence
Customers are 3x more likely to choose your business if your email matches your domain name. When they see [email protected] in their inbox, it inspires confidence that you're serious.
Privacy and security
We'll help you and your customers stay safe with industry-leading spam and virus filters. We block over million unwanted, potentially dangerous emails every day.
Customer service
Whether you're a prospective customer with a small business or you've been working with us for years, our knowledgeable support team are here to help you with any issue, any time, 24/7!
Get a professional business email now！
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