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Is it hard to rank a .info domain?
No, it is not inherently harder to rank a .info domain compared to other top-level domains (TLDs) like .com or .net. The ability of a website to rank on search engines is influenced by a variety of factors, and the domain extension itself (such as .info) is not a major ranking factor for search engines like Google.
Factors That Affect Ranking (Regardless of TLD):
Quality Content:
High-quality, relevant, and useful content is key. Websites that provide valuable information for users will generally perform better in search rankings.
Backlinks:
Having a strong backlink profile from authoritative websites plays a significant role in improving search engine rankings.
User Experience:
Factors such as page load speed, mobile-friendliness, easy navigation, and overall site usability can impact your ranking.
On-Page SEO:
Optimizing your content, meta tags, headers, and URLs is important for search engines to understand and rank your site.
Technical SEO:
Proper site structure, clean code, secure connections (HTTPS), and other technical aspects matter.
Domain Age and History:
While the age of a domain can have some SEO value, it's not a guarantee that an older domain will always rank better. Domains with a negative history or penalty might be harder to rank, regardless of TLD.
Why .info Domain names May Be Seen as Less Desirable:
Perception:
Some people may view .info as less trustworthy or authoritative, particularly because it has been used for spammy or low-quality websites in the past. This could affect user trust, though it does not directly affect SEO.
Branding:
A .com domain is generally more recognized and trusted by users. For branding purposes, .info might not be as desirable if you are targeting mainstream commercial or business audiences.
Competition:
With popular TLDs like .com being the default for most businesses and organizations, you might face more competition from sites with these domains, even though .info can still rank well in search engines.
Google's Stance on TLDs:
Google has stated that they do not prioritize domain extensions like .com, .net, or .info when ranking websites. Their main focus is on the quality and relevance of the content and the overall user experience.
Conclusion:
No, it is not harder to rank a .info domain, as long as you focus on good SEO practices.
The most important factors for ranking remain the quality of your website content, backlinks, and user experience.
A .info web domain could face some perception challenges compared to more widely trusted TLDs like .com, but this does not inherently prevent it from ranking well if SEO best practices are followed.
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