What Is .eu? Everything You Need To Know About .eu Domains
What is a .eu domain name?
The .eu for domain is the official top-level domain (ccTLD) of the European Union (EU), established exclusively for EU member states. It is like an exclusive territory of the EU on the Internet, representing the EU's online identity, and is intended to provide an EU-specific and easily identifiable network address space for individuals, companies and organizations that conduct business, provide services or have related connections in the EU region.
Who manages the .eu domain name?
The .eu domain name is directly managed by the non-profit organization EURid, which is authorized by the European Union to be responsible for the entire process of domain name registration, review and maintenance. Its operation must comply with the EU legal framework and accept the macro-policy guidance of the global domain name coordination organization ICANN to ensure the global compatibility of the domain name system.
The development history of the .eu domain name
The creation of the .eu in domain originated from the promotion of unified digital identification at the EU Lisbon Summit in 2000, aiming to strengthen the integration of the European market through dedicated domain names. In March 2005, ICANN officially approved it as the exclusive top-level domain name of the European Union, and in December of the same year, it was opened to enterprises and institutions for registration. After it was fully opened to public registration in April 2006, it exceeded 330,000 registrations in the first year, and jumped into the top ten top-level domain names in the world within two years. As of 2024, its registrations have exceeded 6.27 million, covering enterprises, individuals and multinational organizations, becoming the core identifier of European digital identity. The management agency EURid has ensured the stable development and global compatibility of domain names by continuously optimizing registration rules (such as introducing the DNSSEC security protocol).
Is the .eu domain name popular?
The .eu domains has significant market appeal. As of 2025, its registration volume has ranked among the top ten in the world, and it continues to be one of the most popular top-level domain names in Europe. Early data shows that within two years of opening registration in 2006, it exceeded 2.5 million registrations, especially in core EU countries such as Germany and the United Kingdom, accounting for nearly 50%. Its popularity is due to multiple advantages: compliance (only EU entities can register, strengthening trust endorsement), brand value (effectively preventing trademark squatting, adapting to European localization needs), and policy support (protected by EU regulations and compatible with multilingual services).
Currently, the domain name has covered more than 6 million users, covering multinational companies, e-commerce and personal sites, and has become an important symbol of Europe's digital infrastructure.
What are the advantages of .eu domain names?
Strong regional targeting: As the official domain name of the European Union, for companies and organizations doing business in the EU market, .eu domain have extremely high regional recognition. When consumers see such domain names, they will naturally associate them with the EU, so that they have a clear initial understanding of the business scope and service objects of the company or organization, which helps to enhance brand awareness and trust in the EU market.
Compliance and trust guarantee: The registration of web .eu domain requires strict identity verification and other processes, which to a certain extent ensures that the subject using the domain name is a legal entity that complies with relevant EU regulations. For partners, customers and web visitors, visiting websites ending with domain .eu will make them feel more secure and trustworthy, because there is supervision and constraints from the EU domain name management mechanism behind it, which reduces the possibility of encountering risks such as online fraud.
Help market expansion: Owning a .eu domain extension can show potential customers and partners within the EU that the company or organization is actively integrating into the EU market, which helps to break down regional barriers, and is more likely to obtain business cooperation opportunities, market share and policy support within the EU, paving the way for business expansion in the EU.
Which scenarios are suitable for using .eu domain names?
EU business expansion: European companies that need compliance endorsement;
Brand protection: Prevent trademark preemption in the European market;
Pan-European business integration: Such as cross-border e-commerce, multilingual service websites
Who can register and purchase .eu domain names?
Individual registrants must be citizens of EU member states, or natural persons with permanent residence in EU member states.
Enterprise or organization registration must be a legal entity legally registered in an EU member state, including various organizational forms such as companies, partnerships, and associations.
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