In a very strict and controlled Internet environment such as the one existing in China, there
is no surprise that the Chinese government has only approved eight domain names companies
and fourteen new TLDS ones.
According to their press release, stressing the big number of Internet users and customers,
much stricter control is to be expected soon on their market. There is an announced participation
from Brandma.Co’s representatives at the next ICANN meetings during the 21st and 25th event in
Argentina where registries and registrars will have the possibility to interact and close deals.
These measures were announced on the website of China’s media bureau, called Cyberspace
Administration of China, and are being motivated by the need to increase Internet usage safety
for the Chinese users. They are expected to be implemented within a period of six months, starting
from April this year.
Since there is a high pressure from the government to comply with this (registrars in China have
already been notified, and well known extensions like .com, .org or .co and .me were told to make
the necessary changes),and there has also been issued a recommendation from Mr. Ching Chiao,
CEO of Brandma.CO that tells operators should develop new strategies for the new Internet
environment, the websites domain names providers started to voluntarily modify the ones which
are not allowed by their regulatory office.
According to Ms. Cathy Peng, an expert within Brandma, the newly implemented measures are
compared to ICANN’s application process, only in Mandarin variant, requiring a proper understanding
about their regulatory system. Thus, this concludes the waiting period from the Chinese government
and leads to the proactive phase, the one involving knowing in a higher degree the organizations
behind each domain name.
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