As a business owner, you may be wondering “what is SEO, exactly?” Or “why do you need SEO services?” You may even be asking “how can SEO help my website?” or “how much should I pay for SEO services?”
What exactly is SEO?
SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.
More and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as a way to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers. Without SEO, Google might rank stores that no one shops at in the very top spot of search results!
SEO is made up of a lot of smaller components, including keyword and keyphrase optimization, link building, content marketing, and more. It also involves some extensive research to determine what actions need taken on websites, and where specifically to take them. We’ll be exploring a few of these specific SEO services a little further down this page.
Why would I need SEO services?
In our digital era, almost every website out there needs optimization for better ranking. But if you’re reading this page, it’s clear that you want to know why you need SEO services.
Think about the process that you take when you are looking for a new vendor or business to work with. Before you simply pick one out of the phone book, you probably do a little bit of research. You might call up a few friends or business owners and ask who they use for the specific service you are seeking. Based on their recommendations, you might then narrow down your list to a few companies. You might then do research online, visit the businesses in person, or look for reviews. Based on all of this criteria, you will then feel confident picking the top company to work with.
Believe it or not, this process is very similar to how search engines decide which websites get the top spots for specific search terms. They take multiple factors into consideration, including website quality, popularity, and user satisfaction. Without the factors listed above, you would have trouble picking a business to work with – and without SEO, Google would have trouble picking a website to rank #1.
So, the short answer is that you need SEO services because they will help send the right signals to search engines, and push your website up the list of results into the top spot.