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Choosing a domain name isn't always easy. To help you make a decision, here are eleven of the best tips to help you choose the best domain name.
A domain name is the most essential component of a website. As your domain name represents your brand identity, you must put sufficient thought and consideration into choosing the right one.
Believe it or not, a domain name can make or break a business. Hence, you must opt for a brandable name that is easy to remember, pronounce and type.
Here, we'll take a look at eleven tips to help you pick out the best domain name.
1. Avoid Confusion Through Research
It's ideal to use the same name in your domain and social networks to establish your business as a brand. That's why it's important to perform thorough research before choosing a domain name.
Check if the name is registered to someone else, and if it's available on social media. Always stay away from trademarked names to avoid legal issues. If the name already exists, find another name to create original profiles on social platforms.
2. Carefully Choose a Befitting Extension
Extensions are essential parts of a website address. These are the suffixes you use at the end of the address, such as .com, .gov, or .org. While .com is the best extension, it may not be the most suitable one for your business intent.
You may go for any top-level domain (TLD) such as .net, .org, .info, .me, .co, .edu, and .biz. There are some new generic TLDs available as extensions like .app, .photography, .today, .xyz and .guru.
3. Pick Something Easy to Pronounce and Spell
One thing is common among all the most globally popular websites— all these are easy to spell. If you have a domain name difficult to spell, the public may have a hard time remembering it. But with a domain name that has a simple spelling, you can have a long-lasting impression on their memory.
Also, pick up a domain name that is easy to pronounce. If people can easily say the name, there'll be a higher chance of spreading it by word-of-mouth.
4. Keep It Short but Unique
One great way to keep a domain name memorable is to keep it short. Try to keep the length of the domain name within 15 characters. It'll be challenging for the users to remember domain names longer than this.
Besides, people can end up making typos while entering long domain names, and going to another website. For this reason, also try to keep your domain name unique.
5. Avoid Numbers and Hyphens
A domain name should be smooth and catchy. Unfortunately, numbers and hyphens get in the way of that.
Domain names with these elements will confuse your audience and prompt them to type the wrong website address. Therefore, you should stick to the letters when it comes to domain names.
Including numbers might sound reasonable in email addresses, but don't end up choosing a domain name with a number in it. Also, avoid using hyphens, as people might consider a hyphened address as a spam domain.
Source from MakeUseOf.COM
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