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Harvard Business School Professor Karim Lakhani says owners of small- and medium-sized businesses, or SMBs, should be investing in new AI tools if they want to survive.
Lakhani, who's studied technology for three decades, said chatbots like ChatGPT Plus ($20 per month for the priority access version), Microsoft Bing (free) and Poe (free) can help SMBs in three ways: generating content and marketing campaigns for communicating with customers, serving as a "thought partner" to brainstorm new business ideas, and serving as a "super assistant" that can handle "much of the drudgery owners face alone today."
During an interview at CNBC's Small Business Playbook event this week, Lakhani also cited two examples. First, SMBs can use chatbots, along with AI image generation tools including Midjourney, Dall-E2 and Stability AI, to help create social media campaigns for Facebook, Twitter (now known as X) and TikTok. And e-commerce websites could use the chatbots to translate their sites into multiple languages, sparing themselves the cost of translation services.
"Machines won't replace humans," Lakhani said, "but humans with machines will replace humans without machines."
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