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One time $400k sale buoys premium revenue.
Chart showing year over year growth of Premium revenue at Radix
Radix’s premium domain revenue continues to grow.
Top level domain name registry Radix has released its Premiums Report (pdf) for the second half of 2023.
The company reported $4.8 million in premium domain sales at retail prices, a 28% increase over the second half of 2022 and an increase from the $4.64 million reported in the first half of 2023.
$3.1 million of the haul came from renewals, $1.3 million came from new registrations, and the other $0.4 million was one-time premium revenue from the sale of betting .online.
.Tech, .online, and .store were the top three domains (in that order) for both new and renewal premium registration revenue. (This excludes the betting .online sale.)
For new premium registrations, 31% were three character domains and 10% were first and last names.
GoDaddy drove 45% of the new registrations,
The report includes an interesting look at what happened to Premium domains once Squarespace acquired Google Domains. Google Domains was a significant source of premium registrations; GoDaddy’s market share of premiums was the big winner once Google Domains went away.
Source from Domain Name Wire
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