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Having your website appear on the top search results page is not an overnght task. There are 1.18 billion websites on the internet, so standing out requires significant effort.
Although it is not an impossible endeavor, with 15% of novel searches made daily, there are opportunities for all types of websites (both new and old) to gain visibility with the right strategy.
Three Ways To Increase Your Small Business Website's Visibility Online
1. Get An SEO Friendly Domain Name
An SEO-friendly domain name tells consumers what the website is about, what products and services it offers, and so on. A good domain name can help you target your audience and improve your search engine ranking, making your website more visible.
However, finding the perfect domain name that describes your brand and is keyword-rich can be hard. Therefore, new domain extensions such as .icu can be ideal for registering memorable and keyword-friendly domain names. .icu stands for "I See You" and allows you to choose a one-of-a-kind name for your business.
2. Make Use Of Images
Images are essential for improving the usability, appeal, and engagement of your content for readers, but they're also crucial for SEO.
Firstly, they provide crucial contextual information to search engines. Furthermore, optimizing images increase user engagement and search engine rankings by accelerating page loading.
3. Target your website for specific keywords
Writing keyword-relevant ads with good quality scores is one thing. However, you must also pay attention to on-page SEO.
Make sure to focus each page on your website on a single subject. Doing this requires extensive keyword research to identify high-volume, relevant keywords and implement them into your page and meta tags. The more focused and targeted the topic, the more chance each page has of being on a search engine’s first page.
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