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If you're thinking about registering a domain name, it's likely that you're torn between the standard .COM and a local extension like .HK, .US, .RU, or .IN, depending on where you're located.
Here are some things to think about before clicking the register button if you're having trouble making up your mind.
What message do you want your website to convey—that you are a local company that prioritizes the community or a major international brand? Your website is promoted as a global, geo-neutral brand with a .COM extension. Utilizing the regional ccTLD demonstrates that your services and content are tailored specifically for users in that country.
If the services and content on your website are applicable to users worldwide, we'd advise getting a .COM. It is important to utilize a ccTLD to demonstrate your local pride if you are a local company that prioritizes website traffic from your city or region.
SEO Impact
The Top-Level Domain (TLD), generally speaking, isn't thought of as a Google ranking criteria, with the exception of international SEO, according to SEO Experts at Moz. Having a particular country code top-level domain (ccTLD) in this situation can let search engines know which country your material is geared toward.
A ccTLD will support your local SEO efforts and help you if you are looking for customers, site visitors from a certain country.
Requirements for ccTLD Registration
Anyone in the world is free to register a.COM without any limitations. When registering a ccTLD domain, the registrant is frequently required to have a local address or to be a national of that nation. Local registries have put forward this directive.
Availability of Your Desired Domain
While the largest ccTLD only has 24.7 million domain names, there are more than 154 million .COM domains registered.
There is a bigger chance that you will find the precise domain you are looking for in .UK (or any ccTLD) than a .COM because there are a lot more .COM domains registered than .UK.
To conclude, there is no clear winner as both of them are solid contenders - the right answer depends on your website's needs and goals.
If you are an established business with a sizeable number of website visitors, it's a good idea to register both .COM and the local ccTLD.
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